Stories From The World Of Events:
Amuse Event Lighting & Audio Visual recently debuted its suite of new communication technology during Destination South Australia at the Adelaide Convention Centre. This differentiated offering includes facial recognition technology as well as unique social media integration into the event space. Through structuring content with an emphasis on interaction, greater engagement with target audiences will increase and event objectives become easier to reach.
While facial recognition technology is not new (it is found in other sectors such as advertising), in live events it is not deployed on any sort of scale. Through its suite of digital technology, Amuse has created a service offering that allows seamless integration of facial recognition technology to displayed content. By doing this, clients can now have greater control over content as well as real time analytics to tell if their content is holding people’s attention.
When a particular demographic becomes dominant in a zone, Amuse can trigger content targeted at this demographic. Once played, analytics tell how engaged the demographic was through mood and dwell time. It should be noted that no video is recorded and that people are placed in a demographic (rather than individually tagged) – allowing privacy to be maintained.
Amuse Event Lighting & Audio Visual is also deploying this technology as a crowd counter at larger events so that Event Organisers can get a more accurate breakdown of crowd demographics.
Digital signage is prevalent in the marketing strategies of companies on an ever growing scale. This engagement is proven to be effective when done right.
In events, this all to often falls to a rotating slide show on a (usually) domestic television bolted to a stand.
This shouldn’t be the case.
We all know it’s a time poor world, but with events usually serving as the most targeted sales pitch of businesses, a more careful approach to campaign marketing needs to be considered in order to garner greater engagement.
Amuse is now deploying digital signage for campaigns in Adelaide and the rest of Australia where the content is king, not the rental of the display. Our service offering includes integration of your supplied content, social media integration (Twitter, Facebook and Instagram), digital way-finding, facial recognition for content triggering and analytics. RSS feeds can also be integrated for more dynamic content.
Unlike a majority of our competition, we deploy commercial grade displays. These are brighter than domestic televisions and can be deployed as either portrait of landscape orientation (depending on content). This creates even greater engagement.
Content is updated in real time and can be scheduled to display key messaging and sponsor content at different periods during your event. This allows for an automated approach and enables you to concentrate on communicating your message.
As we start the new financial year it is a time to set new goals and renew our focus on executing great events. While Amuse is known for our creative outdoor events, we also have a core competency in Business Meetings and Incentives.
Such is our experience that we were invited to become a member of the Adelaide Convention Bureau. This organisation and the membership offering is exciting for Amuse Event Lighting & Audio Visual as we grow our operation and take on new clients.
Amuse stocks a large array of vision and audio equipment well suited to Conferencing and Business Meetings. Full HD is our minimum standard from basic boardroom presentations to plenary sessions to gala dinners. Our audio suite consists of highly robust Harmon brands (led by JBL, Shure and Soundcraft).
Our crew are highly experienced in the corporate events sector with a broad and expansive knowledge in audio, vision systems and lighting control. We are there from event conception through to the successful execution and this has put countless client’s minds at ease through our calm and consultative approach.
We are excited by the opportunities that this partnership with the Adelaide Convention Bureau will bring and we look forward to carving our niche in the Corporate Event Staging vertical.
We are now at the end of a truly frenetic events season, where Amuse was booked solid providing audio visual and lighting services from the Barossa to the McLaren Vale (and all points in between).
A special thanks to our dedicated staff who worked so hard on some fantastic events.
Spring is shaping up to be busy, so contact Amuse for all your audio visual and lighting hire to make your event truly special.
What a great and under-represented cause!
Amuse Event Lighting and Audio Visual were proud sponsors of the Endometriosis Awareness Ball held at the Hilton Adelaide during March. Amuse provided audio and lighting as well as technical support for this event, and look forward to supporting the cause in the future as this event grows.
Amuse were engaged to provide audio visual and lighting to the City of Norwood, Payneham and St Peters inaugural Melodies in the Park. The Joslin reserve was filled with a number of great acts headlined by Soul Macumbia.
The guests were also treated to a slow reveal of our environmental lighting as the sun set during the last act.
For this event we debuted our new JBL sound system with Shure wireless microphones. It sounded great, but don’t take our word for it:
“Your team were amazing – we thought the sound was perfect and the lighting really enhanced the atmosphere of the event.”
Amelia – City of Norwood, Payneham & St Peters
Thank you Alana for sending through this gorgeous shot! Congratulations again on your wedding! @glenewinestate is a stunning venue and we look forward to working here in the new year! #amuselighting #Amuselav #adelaideevents #adelaideweddings #Adelaide #glenewinestate #adelaidehills #fairylights #weddingdance #likeascenefromamovie
Last weekend, Amuse helped Rebecca and Sam achieve the reception they desired through the use of our event lighting, draping and chair covers. This event was held in the Pulp Shed at the lovely Glen Ewin Estate and was attended by over 100 guests.
Ceiling draping and chandeliers are a great way to add warmth to a space that is otherwise beautiful in its severity. For lighting hire and audiovisual hire please contact us via our contact page.