Stories From The World Of Events:
People fear technology when they don’t quite understand it, and I see it on the faces of so many presenters that grace one of my op points. There is this look of uncertainty that couples well with the chilling fear of presenting live on stage in front of your industry.
A good AV operator knows that this will be the case in most speakers that don’t present regularly – the best operators will put a speaker at enough ease so that they no longer consider giving a presentation and standing in front of a firing squad as basically the same thing.
It’s the one percenters that I take pride in within my business. It’s the little things that help get the message across, and if all of these add up to a better event then they will forever be a part of our show craft and culture.
As operators, there needs to be a level of empathy that comes with working alongside presenters that are nervous. A heart surgeon that is struggling with a simple PowerPoint remote on stage is still less flummoxed than I would be in front of an open chest cavity.
When a speaker is truly worried about the technology working it is often borne of a negative past experience where something has failed, and they have been left stranded up on stage. In this situation it is always worth letting them know that we are there to back them up in case of emergency. After all, your slides didn’t magically reappear in the right spot after you leaned on the advance button before inadvertently blacking out the presentation now did they?
The cost of audio visual and technical services can often seem eye-watering, however I would counter that there is a greater value in ensuring the message is delivered smoothly, succinctly and with a minimum of hyperventilating speakers.
Recently, there has been more and more talk about the use of holograms in the event space. Most of this discussion has centred around the use of projection to beam a presenter onto stage so that they do not have to be in the same city in order to get their message across.
There have been a number of logistical arguments in favour of this without any real counterpoint to point out the possible negatives in utilising this solution.
Firstly, the cost. The argument that money is saved by not flying the presenter in is built on a false economy when you look logistically at what needs to happen. Sure, you lose the cost of the flights and accommodation, however you then incur the costs of additional projection in the room as well as a production team in the presenter’s locale in order to facilitate a recording and streaming.
A second argument is the ease of logistics. Again, this is misleading as the margin for error narrows greatly when considering the technical aspects of delivering a hologram to stage. Do you really want to trust your Keynote to a hotel’s internet connection? Hard pass!
This tech still has a place, though I’d rather see it used more with the demonstration of products and prototypes and not pushed as an option for presenters that can’t be in the room.
This blog is not all doom as gloom, as holograms definitely have a place in live events. Recently we debuted a range of holographic fans for use in event spaces. These fans have strips of LEDs that create stable animations and images in time with the revolutions of the fan. When these animations are set on a black background they appear to be floating on air.
Our application for these so far has been mainly for sponsor recognition on events, as well as directional signage. Moving images floating overhead capture the eye more than a PowerPoint on a TV and are integrated with greater ease into the event environment. With a heavy emphasis on sponsor recognition the return on investment is always going to be greater as well.
On a recent event, we even inserted these into wine barrels under Perspex to act as a cocktail round and caught more than one event sponsor taking a photo for their own social media. When was the last time you saw that happen with a PowerPoint on a TV?
Amuse Event Lighting & Audio Visual recently debuted its suite of new communication technology during Destination South Australia at the Adelaide Convention Centre. This differentiated offering includes facial recognition technology as well as unique social media integration into the event space. Through structuring content with an emphasis on interaction, greater engagement with target audiences will increase and event objectives become easier to reach.
While facial recognition technology is not new (it is found in other sectors such as advertising), in live events it is not deployed on any sort of scale. Through its suite of digital technology, Amuse has created a service offering that allows seamless integration of facial recognition technology to displayed content. By doing this, clients can now have greater control over content as well as real time analytics to tell if their content is holding people’s attention.
When a particular demographic becomes dominant in a zone, Amuse can trigger content targeted at this demographic. Once played, analytics tell how engaged the demographic was through mood and dwell time. It should be noted that no video is recorded and that people are placed in a demographic (rather than individually tagged) – allowing privacy to be maintained.
Amuse Event Lighting & Audio Visual is also deploying this technology as a crowd counter at larger events so that Event Organisers can get a more accurate breakdown of crowd demographics.
Digital signage is prevalent in the marketing strategies of companies on an ever growing scale. This engagement is proven to be effective when done right.
In events, this all to often falls to a rotating slide show on a (usually) domestic television bolted to a stand.
This shouldn’t be the case.
We all know it’s a time poor world, but with events usually serving as the most targeted sales pitch of businesses, a more careful approach to campaign marketing needs to be considered in order to garner greater engagement.
Amuse is now deploying digital signage for campaigns in Adelaide and the rest of Australia where the content is king, not the rental of the display. Our service offering includes integration of your supplied content, social media integration (Twitter, Facebook and Instagram), digital way-finding, facial recognition for content triggering and analytics. RSS feeds can also be integrated for more dynamic content.
Unlike a majority of our competition, we deploy commercial grade displays. These are brighter than domestic televisions and can be deployed as either portrait of landscape orientation (depending on content). This creates even greater engagement.
Content is updated in real time and can be scheduled to display key messaging and sponsor content at different periods during your event. This allows for an automated approach and enables you to concentrate on communicating your message.
As we start the new financial year it is a time to set new goals and renew our focus on executing great events. While Amuse is known for our creative outdoor events, we also have a core competency in Business Meetings and Incentives.
Such is our experience that we were invited to become a member of the Adelaide Convention Bureau. This organisation and the membership offering is exciting for Amuse Event Lighting & Audio Visual as we grow our operation and take on new clients.
Amuse stocks a large array of vision and audio equipment well suited to Conferencing and Business Meetings. Full HD is our minimum standard from basic boardroom presentations to plenary sessions to gala dinners. Our audio suite consists of highly robust Harmon brands (led by JBL, Shure and Soundcraft).
Our crew are highly experienced in the corporate events sector with a broad and expansive knowledge in audio, vision systems and lighting control. We are there from event conception through to the successful execution and this has put countless client’s minds at ease through our calm and consultative approach.
We are excited by the opportunities that this partnership with the Adelaide Convention Bureau will bring and we look forward to carving our niche in the Corporate Event Staging vertical.
We are now at the end of a truly frenetic events season, where Amuse was booked solid providing audio visual and lighting services from the Barossa to the McLaren Vale (and all points in between).
A special thanks to our dedicated staff who worked so hard on some fantastic events.
Spring is shaping up to be busy, so contact Amuse for all your audio visual and lighting hire to make your event truly special.
What a great and under-represented cause!
Amuse Event Lighting and Audio Visual were proud sponsors of the Endometriosis Awareness Ball held at the Hilton Adelaide during March. Amuse provided audio and lighting as well as technical support for this event, and look forward to supporting the cause in the future as this event grows.
Amuse were engaged to provide audio visual and lighting to the City of Norwood, Payneham and St Peters inaugural Melodies in the Park. The Joslin reserve was filled with a number of great acts headlined by Soul Macumbia.
The guests were also treated to a slow reveal of our environmental lighting as the sun set during the last act.
For this event we debuted our new JBL sound system with Shure wireless microphones. It sounded great, but don’t take our word for it:
“Your team were amazing – we thought the sound was perfect and the lighting really enhanced the atmosphere of the event.”
Amelia – City of Norwood, Payneham & St Peters
Thank you Alana for sending through this gorgeous shot! Congratulations again on your wedding! @glenewinestate is a stunning venue and we look forward to working here in the new year! #amuselighting #Amuselav #adelaideevents #adelaideweddings #Adelaide #glenewinestate #adelaidehills #fairylights #weddingdance #likeascenefromamovie